Houston Ballet Nutcracker Market has become the signature holiday fundraising shopping event in Texas that kicks off the holiday season! It is a one-stop shop featuring over 270 merchants, offering unique items for everyone, including home décor, gifts, food, apparel, toys, accessories and more. It is the best way to shop and give back during the holidays, as proceeds from each admission and special event ticket that is purchased, plus 11% of all the merchandise you buy, goes back to Houston Ballet Foundation.
In 1981, visions of sugar plums inspired long-time Houston Ballet supporter Preston Frazier to approach the board of Houston Ballet Guild with a new concept and means to raise much needed funds for the Houston Ballet Foundation, its Academy and scholarship programs. His dream of a holiday market in the tradition of a European or Latin American street market has grown steadily and spectacularly ─ from humble beginnings in a church bazaar setting to a four-day shopping extravaganza at NRG Center. In 2019, over 107,240 customers with a strong passion to shop spent over $20.4 million at more than 270 national and international booths ─ each offering unique items for the entire family, including home décor, gourmet food, apparel, accessories, toys, men's items and much, much more … and all of this just in time for holiday shopping!
From the moment former First Lady Barbara Bush cut the ribbon at the opening of the Nutcracker Market, and through the many successful years filled with a lot of enthusiasm, imagination and dreams, the Nutcracker Market has become an annual tradition that kicks off the holiday season in Houston, Texas.
“Texas. It’s a whole other country,” goes the slogan.
We might say, “The Nutcracker Market. It’s a whole other world!”
Proceeds from each admission and special event ticket that you purchase, plus 11% of all the merchandise you buy, goes back to Houston Ballet Foundation, its Academy and scholarship programs.
Since 1981, Nutcracker Market, including Nutcracker Market SPRING, has contributed over $74.2 million back to Houston Ballet to help:
- Bring arts education to over 74,000 Houston-area students through the Houston Ballet Academy’s Education and Community Engagement programs.
- Award over $942,870 in scholarships to approximately 246 students this past season to continue their dream of studying dance at Houston Ballet Academy.
- Give students from nearly 368 Houston-area schools their first opportunity to see a ballet and hear from dancers through free programing, performances and classes at Houston Ballet’s prestigious Center for Dance.
- Support the national and international touring of Houston Ballet II, the second company of Houston Ballet, to cities like Chicago, Las Vegas, and Toronto to help raise the reputation of Houston as a cultural and world-class city for the performing arts.
- Shopping at the Houston Ballet Nutcracker Market means you are directly supporting a Houston arts nonprofit and the money raised stays right here in Houston.
2019 Nutcracker Market By the Numbers
Total Shoppers: 107,249
Total Merchant Sales: $20.4M
Number of Merchants: 270
Net to Houston Ballet: $5.4M
2020 Nutcracker market
The 2020 Nutcracker Market will be our 40th Anniversary! Chaired by longtime Houston Ballet Guild and Nutcracker Market Committee member Mignon Gill, we are so excited for this incredible milestone.
We hope to see you there, November 12-15 at NRG Center!
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Nutcracker Market Media Highlights
We aren't the only ones talking about the Market. Read up on the latest Nutcracker Market in the news.
About Nutcracker Market SPRING
Check out just how Nutcracker Market SPRING came about, and learn about the people behind the event as well as its history and mission.