Houston Ballet Nutcracker Market has become the signature holiday fundraising shopping event in Texas that kicks off the holiday season! It is a one-stop shop featuring hundreds of merchants, offering unique items for everyone, including home décor, gifts, food, apparel, toys, accessories and more. It is the best way to shop and give back during the holidays, as proceeds from each admission and special event ticket that is purchased, plus 11% of all the merchandise you buy, goes back to Houston Ballet. 

HISTORY

In 1981, visions of sugar plums inspired long-time Houston Ballet supporter Preston Frazier to approach the board of Houston Ballet Guild with a new concept and means to raise much needed funds for the Houston Ballet, its Academy and scholarship programs. His dream of a holiday market in the tradition of a European or Latin American street market has grown steadily and spectacularly ─ from humble beginnings in a church bazaar setting to a four-day shopping extravaganza at NRG Center. In 2023, over 92,000 customers with a strong passion to shop spent over $20 million at hundreds of booths ─ each offering unique items for the entire family, including home décor, gourmet food, apparel, accessories, toys, men's items and much, much more … and all of this just in time for holiday shopping!


From the moment former First Lady Barbara Bush cut the ribbon at the opening of the Nutcracker Market, and through the many successful years filled with a lot of enthusiasm, imagination and dreams, the Nutcracker Market has become an annual tradition that kicks off the holiday season in Houston, Texas.

“Texas. It’s a whole other country,” goes the slogan.
We might say, “The Nutcracker Market. It’s a whole other world!”

     

MISSION

Proceeds from each admission and special event ticket that you purchase, plus 11% of all the merchandise you buy, goes back to Houston Ballet, its Academy and scholarship programs.

Since 1981, Nutcracker Market, including Nutcracker Market SPRING, has contributed over $90.5 million back to Houston Ballet to help:

  • Bring arts education to over 82,923 Houston-area students through the Houston Ballet Academy’s Education and Community Engagement programs.
  • Award over $212,000 in scholarships to this past season (2022-2023) to continue their dream of studying dance at Houston Ballet Academy.
  • Give students from nearly 272 Houston-area schools their first opportunity to see a ballet and hear from dancers through free programing, performances and classes at Houston Ballet’s prestigious Margaret Alkek Williams Center for Dance.

Shopping at the Houston Ballet Nutcracker Market means you are directly supporting an arts nonprofit and the money raised stays right here in Houston!

 

Click here to view Houston Ballet's Mission and Diversity Statements.

2023 NUTCRACKER MARKET BY THE NUMBERS

Total Shoppers: 92,000+

Total Merchant Sales: $22M

Number of Merchants: 270+

Net to Houston Ballet: $5.5M

2024 NUTCRACKER MARKET

The 2024 Nutcracker Market will be held November 14-17, 2024 at NRG Center and will be chaired by longtime Houston Ballet Guild and Nutcracker Market committee members Megan Kessler and Tracey Williford. We can't wait to see you there!

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