2020 Virtual nutcracker market

As the largest single event fundraiser for Houston Ballet, Nutcracker Market needs your support now more than ever. You can help our relief efforts by joining us online for the 2020 Virtual Nutcracker Market! The Virtual Market will run on a dedicated platform online from November 11 through December 11 and will include nearly 200 of your favorite merchants (and a few new merchants, too). As always, 11% of all merchandise sales from the Virtual Market will support the various programs of Houston Ballet, its Academy and scholarship programs. Look out for more details about the Virtual Market on our website and social media channels soon. Thank you all for your continued patience, understanding and support. It really means the world to us. 

If you would like to make a direct donation to Houston Ballet, please click here

General Access

Starting November 12, all shoppers will have access to the Virtual Market at no cost and will have continued access to shop the Market through December 11.


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Early Bird Day Access

Opening day of the Virtual Market, November 11, will be Wells Fargo Early Bird Day. Early Bird access is $30, and shoppers will get first dibs on all the incredible merchandise, plus exclusive Early Bird Day-only offerings including discounts, promotions, and giveaways. Early Bird shoppers will also receive continued access into the Virtual Market every day through December 11.

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Special Events


If you have already purchased tickets or tables for this event and have not yet heard from a Nutcracker Market team member, please call 713-535-3231. Thank you for your understanding, and we hope to see you next year! 


Market Raffle

The Nutcracker Market Raffle will not take place this year. Please check back for updates to the 2021 Nutcracker Market Raffle!

Tickets are $10 each, or 6 for $50 and will be available online (on sale date TBD).

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Sugar Plum

As a Sugar Plum sponsor, you will receive two tickets to each Nutcracker Market special event and valet parking!

Your generous Sugar Plum donation goes directly to supporting Houston Ballet Foundation, its Academy and scholarship programs.

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Shining Star

With your contribution, you will receive Wells Fargo Early Bird Day access for TWO which allows you to shop the 2020 Virtual Nutcracker Market ALL DAY on Wednesday, November 11 with exclusive deals, giveaways and more, plus continued acces through December 11! Not only that, but your name will be listed in our virtual program (if received by October 1).



The resale of event tickets in Texas is legal. You may well find event tickets on sale at ticket brokers. Though brokers are never the primary sales point, they access tickets by purchasing them in the same way as the consumer. Please keep in mind, when you buy from a broker:

  • We cannot be responsible for tickets purchased through unauthorized third parties.
  • We cannot replace your tickets if they are lost or stolen.
  • We cannot issue a refund to you in case of an event cancellation.
  • We cannot guarantee that your re-sale tickets are valid and therefore, cannot guarantee admittance.
  • You may be paying much more than the ticket's face value.
  • We cannot contact you with information regarding time changes, show cancellations or other information.

Please also be aware that Special Event tickets can ONLY be purchased through Nutcracker Market, not from any third party source. 


Stay in touch with the Nutcracker Market and follow all our 
social media updates year-round!


Nutcracker Market Merchant Application

Don't miss your chance to become a part of the Nutcracker Market and display your goods to the 100,000+ annual shoppers. Learn more and download your application today!

Nutcracker Market Media Highlights

We aren't the only ones talking about the Market. Read up on the latest Nutcracker Market in the news.

Become A Sponsor

There are many sponsorship and marketing opportunities available that target over 100,000+ loyal Nutcracker Market shoppers during the largest holiday market of the year! Find out how you can be a part of it.