We cOULD NOT do this without you!

Market Sponsors

Reasons to Sponsor

  • Nutcracker Market attracts a captive and loyal audience each year
    With thousands of attendees each year, Nutcracker Market draws a very loyal base of shoppers who are thinking ahead for the holidays and the start of a new year.
  • Great marketing and media exposure
    Nutcracker Market sponsorship opportunities offer great early exposure in our print and online materials as well as invitations targeted to repeat ticket buyers and to the Houston Ballet Family. Your sponsorship is featured in the program which is distributed to every shopper upon entry. Plus, the Nutcracker Market event draws exposure from all top Houston media, radio and TV stations before and during the event.
  • Sponsorship packages are flexible
    Work with our team on a sponsorship package that best works for your business needs and brings benefits to your company as well as to our shoppers. 
  • Join other long-time Nutcracker Market sponsors
    There's a reason why Nutcracker Market has several long-time sponsors - it's a perfect opportunity to target thousands of shoppers during all four days of the Market. Plus, it's a super fun event - join us!
  • Give back to the community
    Nutcracker Market sponsorship directly supports Houston Ballet, its Academy and scholarship programs.

Sponsorship opportunities are available.  Contact us at or call us at 713-874-5464 for more information.

Other Ways To Sponsor

Sugar Plum

Become a Nutcracker Market Sugar Plum sponsor and receive two tickets to ALL of our special events, including valet parking and more!

The Nutcrackers

Become a Nutcracker and receive two Early Bird tickets and your name printed in our program!

Program Sponsorship

Sponsor a page in our Nutcracker Market program! Our program includes information about every aspect of the Market and is distributed to our more than 100,000 shoppers.

Nutcracker Market Participating Merchants

Check out the list of this year's participating merchants and plan your visit today.

Contact Us

We love to hear from Nutcracker Market fans! Contact us directly with any questions and stay connected with all Nutcracker Market updates on social media! #nutcrackermarket

Nutcracker Market Media Highlights

We aren't the only ones talking about the Market. Read up on the latest Nutcracker Market in the news.